Business decision support & strategic planning.

Make better
business decisions.

Map how your business works, examine the evidence and compare your options. Practical decision support, with people to help you work through it.

A website is all you needUnsure? Try this
Connected blue glass structures with an orange focal point, representing a business coming into view

From business questions to action.

What’s next for your business?

Three steps to get started.

Your website.
That’s a start.

You don’t need to gather everything first. A website is enough to confirm your company and begin seeing your business in a new way.

  1. Send us your website.

    Just the address, so we can confirm the right company. No lengthy brief or document gathering.

  2. Over 300 data points, populated in a few hours.

    We combine open-source intelligence (OSINT) with our own databank to map your business beyond its website. You can explore the connections, check the evidence and bring documents and what your team knows as you go.

  3. Shape your first three decisions.

    We help you define your first three decisions, examine the options and plan your next steps. Support is always on hand when you need it.

Start with my website
Example product screen showing an operating picture, connected business areas and their mapped records
A view from the product. Example company data; your picture will be different.

For many, it’s the first time
they’ve seen it all written down.

See how a decision takes shape.

Not sure what to ask?
Let’s find the question.

Choose a business area. A few focused questions turn a broad problem into something you can investigate.

Build a decision · Interactive example

A guided example. Your selections are recorded so we can see which business questions matter. No company analysis is run here.

Something bigger in mind?

Think bigger.
Build the strategy.

Explore new markets, a different business model or your next stage of growth. We’ll build the strategy with you, connecting ambition to capabilities, choices and action.

Let’s think bigger

For every team

Good questions happen
on every floor.

Give each team its own insight, shaped around its function and the decisions it makes. See how its work connects with other teams and the business around it.

Find your team’s view

Before you get started

Business decision support.
Your questions, answered.

What is business decision support?

Business decision support helps you define a business question, examine the evidence and compare your options before you act. Decision Assist connects that work to a picture of your company: its people, capabilities, resources and relationships. You set the priorities and make the final decision.

Explore business decision support

How does Decision Assist map my business?

Start with your company website so we can confirm the right business. We combine open-source intelligence with our own databank to populate a first picture across over 300 data points. You can examine the evidence, correct the picture and add documents and knowledge from your team. The first picture is a starting point to check together.

Explore business capability mapping

What business decisions can I work through?

You can start with a question about sales, marketing, customers, operations, costs, product or AI. For example: why have sales slowed, which customer group should we focus on, or where could automation help? We help you turn a broad concern into a question, identify what you need to know and compare practical next steps.

Read a worked decision example

Can you help with strategic planning?

Yes. We work with you on a strategy for a significant business challenge, such as exploring a new market, changing a business model or planning the next stage of growth. We connect your ambition to the capabilities you have, the gaps to investigate and the choices you need to make. Strategy projects have a tailored scope and price.

Explore strategic planning support

Is this a self-service software tool or a supported service?

Decision Assist combines a business model and decision-making system with support from us. The Business plan includes shaping your first three decisions together, then ongoing access to work through new questions. Lite covers one specific question; Team and Strategy plans have a tailored scope.

See how we work with you

How much does Decision Assist cost?

Lite is £100 for one question. Business is £250 per month on a 12-month contract, £2,500 annually paid upfront, or £500 per month on a rolling monthly plan. Team and Strategy are priced to scope. All prices are in GBP. See the pricing page for what each plan includes.

Compare the plans and prices

Compare Decision Assist plans How we work with evidence

What would you like
to work out?

Start with your website or a business question. We’ll help you turn it into a practical next step.

Have a question?